SAVANNAH
HOTEL
CONSULTING
With over 15 years of leadership experience in the hospitality industry across full-service, focused-service, and boutique lifestyle properties—including roles with Hilton Hotels, Hyatt Hotels, and Wyndham Hotels & Resorts—I bring a results-driven approach to hotel operations and performance.
I partner with hotel owners and operators to unlock performance, stabilize operations, and drive measurable profitability.
From complex rebrandings to high-volume environments, I bring hands-on expertise to identify inefficiencies, optimize costs, and elevate execution across every department.
Soraya Johnson
HOTELIER
Operation Manager - Task Force • Revenue Optimization • Brand Identity • Demand Forecasting • Segmentation Strategy • Channel Distribution • Pricing Strategy
How I support Hotel Performance
Interim Leadership & Operational Support
I provide hands-on leadership during transitions, vacancies, periods of instability, hotel openings, and rebranding initiatives—stepping in to stabilize teams, restore structure, and drive performance across key operational areas, including Housekeeping, Front Office, and Food & Beverage operations.
I support the development and refinement of brand identity, ensuring consistency across operations, guest experience, and market positioning.
Interim Leadership • Team Stabilization • Organizational Structure • Performance Management • Training & Development
Operational Audits & Performance Diagnostics
I conduct in-depth evaluations of hotel operations to identify inefficiencies, cost leaks, and performance gaps across all departments. Each assessment delivers clear, actionable recommendations focused on improving flow-through and overall profitability.
GOP Optimization • Flow-Through Improvement • Budget Alignment • Financial Analysis
Revenue Management & Optimization
Implement data-driven yield strategies to boost RevPAR, leveraging market intelligence to capture maximum value across all channels.
Yield Management • RevPAR Optimization • ADR Strategy • Demand Forecasting • Segmentation Strategy • Channel Distribution • Pricing Strategy
Profit Optimization & Cost Control
I help align revenue performance with expense management by optimizing labor, controlling departmental costs, and improving operational discipline without compromising the guest experience.
Labor Optimization • Scheduling Efficiency • Productivity Metrics • Departmental Labor Controls • Workforce Planning
Guest Services Management
Refined protocols and consulting focused on long-term guest retention and brand leadership
Guest Satisfaction • Service Standards • Brand Compliance • Experience Design • Reputation Management
Digital Presence & Social Media Strategy
I develop targeted digital and social media strategies that strengthen brand positioning, enhance guest engagement, and drive demand across key channels.
Social Media Strategy • Content Positioning • Brand Voice Development • Guest Engagement • Online Reputation Management • Digital Visibility • Campaign Planning
Talent Strategy & Leadership
I build and stabilize high-performing teams through strategic recruitment, leadership development, and culture alignment—reducing turnover and improving operational consistency.
Recruitment Strategy • Leadership Development • Team Stabilization • Organizational Structure • Performance Management • Training & Coaching • Culture Development • Employee Engagement • Turnover Reduction
Industry
Insights
Savannah is a market where charm alone is not enough.
With increasing competition and rising expectations, hotels that succeed are those with disciplined operations, strong leadership, and a clear positioning strategy.
